21 athletes. 21 interviews.
One goal: End Distracted Driving.
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October 18, 2023 | Barry Nobles
September 6, 2023 | Blake Shipman
July 26, 2023 | Lawrence Lewis
November 1, 2023 | Rebecca Rusch
September 20, 2023 | George Hammel
August 9, 2023 | Miller Brothers
June 28, 2023 | Donn Maeda
October 4, 2023 | Kate Courtney
August 23, 2023 | Jason Weigandt
July 12, 2023 | Dustin Jones
June 14, 2023 | Alex Ray
May 17, 2023 | Evelyn Dong
May 3, 2023 | Wyatt & Landen Brown
April 19, 2023 | Pat Foster
April 5, 2023 | Jeff Proctor
March 22, 2023 | Steve Matthes
March 8, 2023 | Amanda Batty
February 22, 2023 | Mickey Thomas
February 8, 2023 | Geoff Kabush
January 25, 2023 | Adam Campbell
January 11, 2023 | Jeremy McGrath
In October, 2022, Ben set out on a 6,000 mile road trip (yes, off the bike) in his good friend’s Maxxis orange Toyota Tacoma.
With a fresh set of Razr A/T tires, Ben traveled for four weeks through 21 states to interview 23 Maxxis Tires athletes and affiliates (think media personnel, photographers, broadcasters) about their careers, distracted driving, and digital wellness. While learning how to record video, audio, and conduct interviews all on the fly, Ben met incredible people and captured powerful moments.
After careful review and editing, the Eyes Up | Maxxis video and podcast series is ready for the public eye. Every two weeks through October 2023, these videos and podcasts will be released on YouTube, social media, and wherever you get your podcasts. Subscribe to Maxxis on Youtube and EyesUpLife on your podcast app to never miss an episode.
Press Coverage:
Modern Tire Dealer | January 11, 2023
Maxxis International | January 11, 2023
